Our group has grown client volumes through use of practical marketing techniques as well as using standard public relations tools. Our team is experienced with:

• Radiology marketing directed to referring physicians
• Graphic design, writing and web development
• Use of metrics to determine marketing effectiveness
• Focus group management
• Marketing plan development
• Referring physician survey tools
• Market Analyses
  • Demographic
  • Product / Service
  • Competitive
  • Market Segmentation
  • Focus Groups
  • Physician Survey Tools
• Marketing Programs
  • Defining marketing & advertising objectives
    (awareness, volume growth, new positioning, etc)
  • Positioning of organization / product / service
  • Referring physician marketing & education (CME) programs
  • Consumer marketing & advertising channel evaluation
    (reach / cost / market demographics)
  • Consumer advertising
  • Brochure & ad content development
  • Marketing & collateral advertising material development
  • Pre & post marketing / advertising metrics (volumes / $$)